The exercise was about exploring signs, symbols and images. I researched and collected danger signs and symbols and noticed that all of them used (along with white) black, yellow or red - or a combination thereof. I also learnt that a lot of the icons were exclusive to specific types of danger. For example, the black lightning on a yellow background warned of electric shock, skull and crossbones were used for toxic substances, and the atom radiating activity (what I'd up to now thought of as a fan) was for radiation.
I discovered that most of the pictograms were icons. As well as the ones mentioned above, I also noticed falling figures and falling rocks. The symbols tended to be crosses, chevrons and exclamation marks.
In creating an alternative symbol to represent danger I decided it would be most effective if it incorporated red, yellow and black. I then thought about what all of the danger signs had in common - what they were all trying to achieve. Common to all was a desire to make the observer stop and pay attention. I mind-mapped stop and one of the images that came out was a raised hand.
I decided to see if I could create a symbol with a hand (the 'stop' element) that Incorporated a good balance of red, black and yellow (the 'pay attention' element) and finally decided on a thumbnail that became the design below:
Sunday, 15 May 2011
|Amazing illustrations, great compositions, but it's the colours and tones used in these posters that make them stand out for me.|
|Simple, clever because it's so simple.|
|Clever. Seems obvious once you've seen it - but the whole point is you didn't and Barnbrook did.|
|Love the use of colour and placement of the pitch.|
|Amazing idea: the illuminated connected isolation of the modern age.|
Favourites from D&AD 2010
|Very good idea.|
|Pastiche, but does something very clever with it. Keeps your attention - like a puzzle and by the time you've got it the message has sunk it. Cheeky and knowing too.|
|Looks very original. Like the way he fills the space.|
|Beautiful poster, wonderfully arranged with fantastic use of colour.|
|My favourite - no idea what the hell it's about but it just looks gorgeous.|
|Love the tile work and typography.|
|Great idea, great execution.|
|Brilliant touch to use a child's finger writing across the 'window' of the cover - really makes it feel like looking out onto a scene. Love the spare, effective use of red.|
|Really like these posters. Slightly abstract images echoing the tag line.|
|My favourite of the lot - love the overlaying of the images here.|
|Brilliant idea: insurance claims for film car crashes.|
|Creative yet true to original - actually strengthens the brand.|